Communications Coordinator

Communications Coordinator

Sarah Farias

With a degree in Organizational Communication from the University of Brasilia (UnB), she has more than five years' experience in the areas of press relations, social media management, content production and service to public and private accounts. She worked for more than four years in communications agencies, starting out as a social media manager and later as an account executive, responsible for client management, developing digital strategies and creating multiplatform content.

In the public sector, she was part of the communications team at the Ministry of the Environment, working on activities such as clipping, producing newsletters, covering press conferences and supporting the visual production and organization of events.

She is currently Communications Coordinator at PróGenéricos, where she leads institutional positioning strategies, press relations and integrated communications actions.